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Brand ​

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Selected identity ​

UseSelected identity
Company nameRenner Interaktiv GmbH
Customer-facing venue brandTraunsee Escape
Search listingTraunsee Escape - Escape Rooms bei Gmunden
TaglineZwischen Berg und See beginnt euer Abenteuer.

Decision date: 19 August 2026.

Canonical public identity: Traunsee Escape - Escape Rooms bei Gmunden: Zwischen Berg und See beginnt euer Abenteuer.

Traunsee Escape is the primary public brand. Escape Rooms bei Gmunden is the descriptive search-listing suffix, and Zwischen Berg und See beginnt euer Abenteuer. is the customer-facing tagline. Room names sit beneath this master brand and may cover cinematic adventure, family adventure and darker thriller themes without changing the venue identity.

Usage rules ​

  • Use Traunsee Escape on the venue, website, booking journey, vouchers, advertising and customer communication.
  • Use Traunsee Escape - Escape Rooms bei Gmunden as the preferred website/search title where a descriptive suffix is useful.
  • Use Zwischen Berg und See beginnt euer Abenteuer. as the tagline. Keep the final period in prose; it may be omitted in a compact logo lockup.
  • Use Renner Interaktiv GmbH for the planned legal operator, contracts, invoices, official applications and the future website imprint. The legal name is not the customer-facing venue brand.
  • Do not use Escape House as the current project name. It may remain only in historical technical paths and when referring to the separate Vorchdorf competitor Escape-House. The earlier AXIOM concept remains discarded.
  • Keep individual room names subordinate to the Traunsee Escape master brand.

Remaining external checks ​

  • Confirm acceptance and registration of Renner Interaktiv GmbH in the Austrian formation and Firmenbuch process.
  • Complete Austrian and EU trademark screening for Traunsee Escape before committing major brand spend. The escape-room IP and trademark position records why the generic concept and descriptor are available while the selected brand and room names still require clearance.
  • Secure and document the chosen domains and social handles.
  • Apply the selected identity consistently to permanent signage, the website and business stationery before creating the Google Business Profile.